Development and Public Relations Policy

1. Development is the key issue today for Organisations such as the Air League who compete with many other activities for members. We are part of a very competitive youth market and must be ready to meet the constant changes in our local communities. We cannot rely on ad-hoc methods of recruitment and retention and must plan ahead to maintain our lead in the youth market.
   1. Development is knowing what changes and trends are expected in our local populations and being prepared to meet them, by having strategies and plans in place. All Groups are required to have a forward Development plan to ensure the League continues to grow and maintain its important role of youth development in their local communities.
   2. The Group Executive Commissioners have three goals to which they are committed:
      • To appoint Group Development Officer/s to manage the Development portfolio
      • To set up Region and Wing Task Forces to assist with the establishment of new Squadrons and to support and help rejuvenate existing Squadrons where necessary.
      • To ensure that the League is representative of our society, Groups are strongly encouraged to more actively recruit people from all components of our multicultural society. The Council of the League Inc. will assist and support communities to establish their own Squadrons.
   3. The Chief Commissioner and National Staff are available to assist Groups with their planning. The Federal Administration Commissioner has available Community Profile data and various reports and statistics, which may be of assistance to Groups with their planning and local knowledge.
2. "Public Relations" is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public.
   1. Officers at the Wing and Squadron level are the most important group of people who can carry out public relations for the League. This is because it's the appearance of our buildings, and the behaviour and smartness of our youth members who are most evident to our public and thus create the public image of the Australian Air League.
   2. Each Group should have an Officer responsible for Public Relations who supports the Group, Region, Wing and Squadrons in their endeavours.